There are two approaches:
The collective mark of quality:
This is a brand associated with specifications established by the producer concerning explicit characteristics (measurable and verifiable) that the producer wants to guarantee.
This specification is then checked by an independent body.
Certification and labeling:
This includes obtaining labels such as:
The "Certificat de conformité produit",
Guarantee that the product has special manufacturing qualities different from current products.
The "Label Rouge",
Guarantees a quality product of superior taste in great demand.
The "Attestation de spécificté",
which highlights a traditional composition.
The "Indication Géographique Protégée",
indicating that production takes place in a geographical area with a recognized expertise.
These different labels also require the establishment of specifications and a repository that is then reviewed with the NPB (National Commission of Certification and Label). An independent body which regularly controls the appliance of these specifications.
AQUALOG's missions :
¤ Diagnostic Study (strengths and product's marketing, producers' expectations, the possibility of certification),
¤ Define the specifications,
¤ Create the name, brand, logo,
¤ Compose the repository,
¤ Motion control bodies,
¤ Follow the case until its validation with the NPB.
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